Community management

• Publishes content and builds the audience of MSF social media accounts.

• Interacts with followers and responds to audience comments and questions in a timely manner.

• Develops FAQs common audience questions and specific Q&As as needed, including the ability to explain MSF

operational information to users as needed.Content production, curation and publication

• Produces, edits, curates and publishes content on and for MSF social media accounts including local digital channels

• Identify appropriate tools for target audiences, collect material and adapt them to target audiences

• Produces a calendar for production and dissemination on MSF social outlets and schedules posts.

• Keeps up with new technologies and trends in Syria, suggesting new creative formats to optimise MSF’s use of digital

tools and channels

• Ensures that MSF's communications guidelines (ethical, diversity equity and inclusion, AV, logo, etc) are followed in

all content directly collected and produced.

• When necessary (if possible) executes simple paid campaigns/posts to augment the reach of MSF's

digital communications.

Digital monitoring, social listening, crisis management

• Monitors topics of relevance to MSF and MSF mentions (using tools such as talkwalker, crowdtangle, google alerts,

etc) and identifying trend and opportunities for MSF to engage.

• Reports problematic online mentions of MSF to supervisors

• Identifies misinformation and disinformation campaigns impacting MSF and proposes ways to address them.

• Reports problematic comments in the MSF social media accounts and suggests ways to manage.

• Supports online monitoring during crisis management when necessary.

Develops digital strategy: implementation and tactics

• Suggests improvements to communications initiatives according to objectives and desired audiences based on

analytics and outputs on digital engagement.

• Supports the development of a digital strategy in line with the overall operational communications strategy

• Helps to update the digital assessment, taking into account frameworks and changes in the policies of social media

companies that may affect MSF ability to reach audiences online

• Ensures digital tidiness and security of social media accounts (applies social media security guidelines, reviews and

updates account details, ensures brand consistency, handover and closure documents, etc).

• Uses online marketing techniques to support objectives.

Reporting

• Periodically reports and measures performance and contributes to setting Key Performance Indicators (KPIs),

• Evaluates audience engagement and analyses the impact of actions through analytics dashboards.

Internal stakeholder engagement and collaboration

• Encourages MSF staff to use the social media guidelines.

• If needed for communications strategy, enrols, trains MSF social media ambassadors in MSF projects.

• Collaborates with other MSF communications teams in the country and the broader region (when relevant) to

coordinate initiatives and content dissemination.

• Liaises with social media experts within the MSF communication network for technical support and advice on

strategies and practices (Digital focal point, Digital Advisors, Digital working group)

MSF Section/Context Specific Accountabilities

The SMO position will be based in Damascus coordination office in Syria (travels and visit to project as needed).

MSF operational set-up in the country:

MSF has five operational centres working in Syria covering 11 out of 14 governates across the country.MSF comms set up in the country:

There is one intersectional social media officer: You are intersectional with five MSF sections. There are two field

communications manager - country based staff (in northeast and one intersectional field communications manager (FCM) for

five sections based in Damascus, Syria. There will be one intersectional field communications office. The intersectional FCM

is the line manager of both FCO and SMO

MSF communications network and other networks in the country:

Field communications Managers, Field Communication Officers in the country.

Communication Advisors (CA) and Digital Focal point

Digital Working Group

MSF hubs and A/V team at HQ

Social media officers of health authorities and other organisations